But broadcast TV shows that once would have commanded a premium from basic cable channels as reruns -- thus making more millions for the studios that created them -- are now being squeezed aside.
Cable channels are building identities on such original shows as USA's Royal Pains and AMC's Mad Men. The reruns they do pick have to go through a rigorous selection service.
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more