09/17/2010 05:18 pm ET | Updated May 25, 2011

Edible Cat Litter: Worst Marketing Strategy Ever? (VIDEO)

If you're going to call your product the World's Best Cat Litter, you should probably leave out the part where you say you can eat it. Unfortunately, the people behind World's Best didn't think that through before putting together this ridiculous advertisement.

We're not saying the litter is bad - it's made from corn, biodegradable, masks odors, and seems overall like a good purchase. But this commercial! If you can make it through the urine-smelling focus group, stay tuned for the demonstration of its edibleness. (Via


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