Edible Cat Litter: Worst Marketing Strategy Ever? (VIDEO)

If you're going to call your product the World's Best Cat Litter, you should probably leave out the part where you say you can eat it. Unfortunately, the people behind World's Best didn't think that through before putting together this ridiculous advertisement.

We're not saying the litter is bad - it's made from corn, biodegradable, masks odors, and seems overall like a good purchase. But this commercial! If you can make it through the urine-smelling focus group, stay tuned for the demonstration of its edibleness. (Via Gawker.tv)

WATCH:

Comments

[Nelle]

02:45 PM on 09/21/2010

But what if the cat actually starts eating it...gross me out!

[Nicolai97214]

12:46 PM on 09/21/2010

I actually used this cat litter and apparently it is as edible as they say because it became infested with tiny little beetle-like bugs. My cat is indoor/outdoor so he rarely uses the box (especially in the summer) so it took a while to figure out where they were coming from until one day I looked down and the litterbox was covered in them. Disgusting!

[YouDontWantMeHere]

11:20 AM on 09/20/2010

does Michael Steele know about this ad company?

[proudem]

09:27 AM on 09/19/2010

I saw this commercial....I thought I misheard them talking about the urine focus group...but then after they ate the litter, I was totaslly grossed out. Who is the marketing manager for this company...their cat?

[minerva117]

11:27 AM on 09/21/2010

As Jimmy durante would say, "What a revoltin' development"! ;-P

[Palaver]

11:34 PM on 09/18/2010

I'm pretty sure that fertilizer is supposed to be applied to the soil and not the kernel.

[Blue Ayez]

04:48 PM on 09/18/2010

I thought it was a hoax, but no... http://www.worldsbestcatlitter.com/difference/odorbv1/?gclid=COe94aHskaQCFQY-bAodt1_JHQ

One thing we do not need is another way to waste food.

[StarWarsHippie]

03:48 PM on 09/18/2010

It's a good thing there is no hunger in the world and we can afford to have our cats peeing and pooping all over the extra corn we have.

[zta76]

02:53 PM on 09/18/2010

I thought this was a great product until my cat started crapping in my grits every morning...

[Palaver]

11:30 PM on 09/18/2010

Nyaa, you gonna eat your corn bread?

[No1 ILoveLucyFan]

01:43 PM on 09/20/2010

EEEEWWWWW!!!

[prthatrocks]

01:02 PM on 09/18/2010

The same ad agency was selected to promote Charmin's new edible toilet paper and Tampax's new edible tampons.

[No1 ILoveLucyFan]

01:43 PM on 09/20/2010

every

level

of

WRONG

[Priori Decoherence]

03:00 AM on 09/21/2010

I am going to throw up now.

[lucylou]

09:32 AM on 09/18/2010

After I sacrificed my cat to my aging great-aunt with Altzheimers (for comfort), I used to find kitty litter in her food bowl all the time. This would have saved the day ;)

[CristineN]

08:21 AM on 09/18/2010

the corn industry is hurting, so if they can't make you fat, they might as well hold your kitty poo

[cinemaven]

07:57 AM on 09/18/2010

Bad commercial, excellent litter

My sis converted me to this stuff.. it's more expensive than clay but it works much better so you don't have to use as much and there's less waste (no soaking into the corner of the litter box). If my dog decides to munch on cat poo (something we guard against like crazy but it still happens sometimes) it's healthier for her. It's also flushable but I don't flush it.

[MKSinSA]

09:10 AM on 09/18/2010

LOL on the dog. I've got two of them who hover over the cats in the litter box like they're feline Pez dispensers. Sounds like an interesting product worth a second look. Gotta say, the edible part was really a turn-off. They might want to re-think that part. :-)

[BicycleBabe]

05:57 PM on 09/18/2010

My dog thinks of the cat poop/litter box as "kitty roca". I have the litter box at the end of a hallway near the carport door and it's partitioned off from the rest of the hallway with a baby gate. Otherwise we'd never have to scoop the cat litter. Gross!

[proudem]

09:25 AM on 09/19/2010

My dog thinks they are cat brownies...eeeewwww!!

[Mike Clark II]

04:34 AM on 09/18/2010

whats sad, but funny? some kid is probably watching this ad and gonna go eat some of his cat's litter... the hospital is going to LOVE the explanation why!

[Leah R Vance]

02:57 AM on 09/18/2010

It's the only litter I would trust around poo eating dogs! This is the only really edible litter I've found. Laugh all you want, edible litter is important to me. My dog won't stay out of the litter box, and due to the living space and prissy cat, I can't put the box up high. I've tried other corn litters, and it turns out if they are too fine, they clump on contact with the mouth, causing the dog to choke and gasp, and causing me to panic and have to rinse out my poor dogs mouth. Multiple kinds have done this, and ones with soy and potato attracted my other dog too. World's Best sometimes will stick to my little dog's nose, but only one or two pieces, his digestion is fine, and I don't have to worry about blockage like I might with clay.

[Palaver]

11:28 PM on 09/18/2010

Why would you make your life so difficult?

[jezoebel]

02:48 AM on 09/18/2010

I actually bought this litter for my cats to use, but it didn't hide the odors like it was suppose to. I literally went through a whole can of Lysol to cover up the odor. I've since gone back to Fresh Step.

[Rosewren]

03:20 AM on 09/18/2010

Fresh Step is the best. My dog steals kitty cookies sometimes, he doesn't need anything special.

[GraniteSkyline]

10:35 AM on 09/18/2010

I hate to endorse products but this one is really good. I have five cats and two of them will NOT cover their pooh. Even though their litter box is on an enclosed back porch, as soon as one lays a log it can instantly be smelled throughout the entire first floor (really ruins meal time in either the kitchen or dining room--has put a damper on popcorn during movies in the living room).

But febreze noticeables pet odor eliminator really kills the smell without being too cloyingly perfumy. It gives me a chance to finish dinner before tackling the pooper box. Its kinda pricey for an air freshener but its worth it.