Fred Davis, GOP Campaign Ad Wizard, Spins Tempting Tales, Viral Videos

09/22/2010 10:38 am ET | Updated May 25, 2011

It's early on a Sunday morning and Fred Davis, perhaps the most sought-after ad man in politics, wants his client in the zone. "Today will be a battle between toughness and twinkle," he e-mails Carly Fiorina, the Republican Senate hopeful in California. She pings him back: "I'll come twinkle in hand."

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