Exec: MySpace Redesign May Lose Users Initially

LOS ANGELES — The MySpace redesign set to launch in mid-October may be so jarring that the social networking site could lose members at first.

That's according to Jon Miller, the chief digital officer of MySpace parent company News Corp.

Miller says the overhaul marks a "full swing of the bat." He was speaking Tuesday at a conference hosted by entertainment and media news website TheWrap.

He said, "I can't see how it doesn't shed some people initially."

News Corp. has been struggling to turn around the site, which has lost ground to Facebook and Twitter. In the most recent quarter, the segment responsible for MySpace lost $174 million, mostly due to lower search and advertising revenue.

MySpace already revamped its home page in August to lay groundwork for the fall overhaul.

Comments

[mojo filter]

10:00 PM on 09/22/2010

They might as well try something. Not much to lose at this point.

[mmike1969]

05:03 PM on 09/22/2010

Well, why don't you tell the right-wing nuts/Faux News people to go to myspace and I am sure the lemmings and sheeple will follow!

[hagagaga]

02:29 PM on 09/22/2010

I don't think it can lose any users. There aren't really any left.