Google's Pizza Ad: Man Repeats Word For 10 Minutes (VIDEO)

There was once a time when advertising by Google was rare. Then came the Super Bowl ad. Now this.

In "Pizza," Google demonstrates what interactive advertising of the future could look like. While the content of the ad is a bit bizarre -- how many times in a row can a man say pizza? -- at various points in the video, users can click objects to launch new videos, which appear to be out-takes of the original.

One observant YouTube user discovered the following clickable opportunities:

Click on the basketball at 0:42, on the word "azzip" at 1:22, on the fire at 1:47, on the word "Florida" at 4:39, on the horse head at 5:49, on the dinosaur at 6:36, on Santa at 7:58 and on the toast at 9:06 :)

The video goes hand-in-hand with a recent ad campaign launched by Google called "Watch This Space," demonstrating the creativity in advertising that today's Internet allows.

"Pizza" specifically promotes Google Mobile and location search for GPS-enabled devices.

WATCH:

Comments

[Curt Tweedle]

05:28 PM on 09/29/2010

At first, I was confused by this ad. Didn't get to see the point. But once you realize that is interactive. Click on the bastket ball 1:42 in or the azzip logo at 1:22 (which takes you to the add running backwards.
Very innovative (which is why it is hard to grok at first).

[Tom95134]

01:01 PM on 09/28/2010

I had some pizza last night and after watching this ad I'll never have it again.

[Carbon Forteetoo]

02:52 AM on 09/27/2010

After watching this video, I have the strangest craving for some chicken wings.

[planetjeffy]

03:42 PM on 09/27/2010

ha

#33

[mistajefferson]

10:15 PM on 09/26/2010

Repetition is the key in good marketing. It may be annoying, but next time you're in a strange city looking for food - this add will come to mind.

[Katherine James]

06:03 PM on 09/26/2010

This ad is brilliant.

[Doonbuggie41]

04:32 PM on 09/26/2010

What on Earth is the point of this add...

[Brian Adler]

08:48 PM on 09/26/2010

To show that commercials in the future will be interactive.

[Clint Abear]

06:55 AM on 09/28/2010

to show you can go any where in the world and not have to ask where to get pizza, or anything else.i think i would rather ask a local...

[newplasticmachine]

03:59 PM on 09/26/2010

what an incredible user experience...

[KCMarq09]

04:56 PM on 09/27/2010

Sarcasm?

[SuperGeeks]

02:39 AM on 09/25/2010

Google can learn alot from Apple

[arcanepsyche]

12:08 AM on 09/25/2010

Uh..... What the hell was that?

[sherifffruitfly]

08:38 PM on 09/24/2010

The headline guaranteed that I would not click Play on the video.

[solvseus]

09:20 AM on 09/25/2010

Be glad you didn't. Couldn't take more than a few seconds of him saying "pizza" over and over again before I paused it. Still can't get the word out of my head. That was more annoying than that "Head On" one.

First giving in to censorship, then faking net neutrality, now this... you are wearing on me Google. I so wish I could switch to another search engine. But no matter how much you continue to suck, everyone else is just so much worse IMO (tried Yahoo, Bing, Ask... didn't like any of them).

[Steven Truong]

07:44 PM on 09/24/2010

I love how the commercial shows an iPhone instead of any of the Android phones out there.

[skantea]

01:47 AM on 09/27/2010

Which shows you how much thought actually went into it.

[Curt Tweedle]

05:25 PM on 09/29/2010

Actually all the ads of this series use different phones. This one just shows it working on an iPhone. Google stuff has been on iPhones for a long time now so it shouldn't be a big surprise