Downtown LA Bicycles: A Farahirad Family Bike Shop
Their business started on a small scale out of their West LA home a couple years ago, growing through word of mouth marketing and online via Craigslist or eBay.
After two years of steadily increasing business, and just as their father found the economy couldn't support his clothing business, he looked to diversify.
He closed up the clothing shop, and decided his sons' bike shop was the direction they were headed. While brother Naveed is credited with starting the business, it's his brother Daniel (along with their father and grandfather) that run the shop.