Incoming CNN host Piers Morgan told the New York Post that his strategy to win back viewers from MSNBC and Fox News is simple: pick fights with the right enemies.
In an interview with the Post over the weekend, Morgan said that this strategy has guided him throughout his long and varied media career in Britain, where he was a tabloid editor and currently hosts another talk show.
Morgan said he wants to emulate the provocative — yet successful — model set by Bill O'Reilly and Glenn Beck:
"I just saw some survey that asked people which cable news anchor they liked the most," he says. "Bill O'Reilly and Glenn Beck were one and two. Then, there was a list of who people disliked the most — Bill O'Reilly and Glenn Beck were the top of that list, too. That's when you know you're a success — half the people love you and half think you're a douche bag."
Morgan takes over from departing host Larry King in January.