Forget Fashion Week -- it's Wool Week in London, WWD reports, with sheep even taking to the streets to celebrate the natural fiber. The event is part of the Campaign for Wool, spearheaded by Prince Charles and engaging more than 80 labels like Burberry, Pringle and Paul Smith.
So what does Wool Week entail? Via WWD:
On Monday, Savile Row was transformed into a meadow where sheep -- their wool dyed in brightly colored plaid patterns -- grazed, while many of the tailors opened their doors and archives to the public. The previous day, 15 yellow-dyed sheep gathered outside Selfridges to make their point about the importance of giving fleece a chance.
Selfridges department store is hosting a series of in-store events including, "its first graffiti knitting event alongside its very own knitted house. Pedlars will also showcase its scarf on a roll -- designed using 100% Scottish wool -- on the lower ground floor of the store in support of Wool Week," according to a press release.
The store also held a Wool Week party with Prince Charles addressing the crowd via video. He remarked, "A couple of years ago I was shocked to discover that it often costs more the shear a sheep than a farmer would be paid for its wool," Vogue UK reports.
Check out pictures of the sheep on Monday and scroll down to keep reading. (We don't see any plaid sheep...but there were some really cute dogs in clothes watching.)
More on the Campaign for Wool from its website:
The Campaign for Wool is a cross-industry initiative convened by HRH The Prince of Wales in January 2010. As a serious environmentalist, the Prince believes the natural, sustainable origin and highly technical structure of wool can offer fashion, interiors and the built environment many superior benefits. Choosing real wool - as the Prince understands - will also help to care for our planet.