This morning on "Today," Meredith Vieira asked comedian and bestselling author Russell Brand about his new book's title, "This Time It's Personal."
"I did 'This Time It's Personal' as a joke," Brand said. "Because of the highly intimate nature of the first book. It was a frivolous gag."
Brand's book, "Booky Wook 2: This Time It's Personal," follows his bestselling memoir, "My Booky Wook: A Memoir of Sex, Drugs, and Stand-Up," in which the author reveals details of his past experiences with, well, 'sex,' 'drugs' and comedy.
"I think it's a love story," said Brand about his second book. "About how if you're falling in love, and with romance, you can conquer seemingly insurmountable addictions and appetites -- carnal appetites."
Vieira noted how the author's mother never read her son's first book due to the highly intimate nature of the subject matter. About "Booky Wook 2" she asked: "Would she be glad to read this one?"
"This one's a roller-coaster ride of hedonism and orgies," Brand said. "She'll love it!"