Cooper Hefner is going the route of Cody Gifford.
The son of Playboy founder Hugh Hefner will join Playboy Radio's morning show on Sirius XM radio with a weekly Friday movie segment titled "Lights, Action, Cooper!"
The young Hefner is a film school student and movie enthusiast, much like his father.
"Cooper's love for movies and unique perspective make him a great fit for Playboy Radio's morning show," Hugh Hefner said in an announcement. "I look forward to tuning in and heading what the next generation of movie buffs in the family has to say."
Cooper Hefner will also spotlight "Cooper's Cougar of the Week" in addition to movie reviews.
Kathie Lee Gifford's son Cody, also a film student, joined his mom on the "Today" show this summer as a movie reviewer.