Chloé may have made the ultimate fashion flub, cladding model Raquel Zimmermann in a YSL belt in its latest ad campaign for its Love, Chloé perfume, WWD reports. While the print advertisement has been floating around for a few months, it wasn't until passersby got a glimpse at a blown-up billboard version (where? that part isn't mentioned...) that the mistake was caught.
If you want to point fingers, WWD writes, "The scent was launched by Coty Prestige in August, with print ads shot by Inez Van Lamsweerde and Vinoodh Matadin. Ezra Petronio was creative director for the fragrance." But, to be fair, as The Cut points out, the belt does look like something out of Chloé Fall 2010. Are we sure it's not?
Here's what we believe is the ad (and belt) in question:
And some bonus material...the TV ad.
And the equally-kitschy making of the TV ad: