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'The 4-Hour Workweek' Author Chose Title Based On Word's Success In Google

First Posted: 10/25/10 12:11 PM ET Updated: 05/25/11 07:05 PM ET


Boing Boing:

Here's a fascinating case-study on how Timothy Ferriss, author of The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich, prototyped and tested various titles and covers for his book, by buying various Google AdWords (for the title), and sneaking dust-jackets onto various business-books at the local Palo Alto Borders and watching how people reacted to them (for the cover).

Read the whole story: Boing Boing


Filed by Sammy Perlmutter  |