10/28/2010 01:19 pm ET Updated May 25, 2011

David Blaine Risks His Life For Fashion

The sharks were Carcharadon carcharias, better known as great whites. Slicing diagonally through the frame of a video projected behind Mr. Blaine's shoulder were underwater images of the huge, livid and often misunderstood creatures.

Floating in their midst was Mr. Blaine, an otherworldly vision with no air tank to breathe from or cage for protection, nattily clad in a dinner jacket and black tie.