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Unemployed Entrepreneur Of The Week: 60-Year-Old Loses Job, Creates 12 Websites

First Posted: 10/28/10 04:35 PM ET Updated: 05/25/11 07:10 PM ET

Bob Bernstein

WASHINGTON -- When Bob Bernstein, 60, was laid off from his job as a real estate broker at the height of the recession in 2008, he says he had a feeling it would be a really long time before he found a job in his field again.

"Like everyone else, I asked myself, what do I do now?" Bernstein said. "The real estate market was going down, so I was not going to find another broker position."

Since there were no jobs in his field, Bernstein decided he was going to have to create a job for himself. He had owned some retail clothing stores for about fifteen years, but he no longer had the energy to deal with landlords, bring in inventory, hire employees and maintain hours. So he decided to take all his entrepreneurial ideas to the web.

"I thought that with the right domain name, whatever creative concept I could come up with could generate some income and maybe even compete against the big guys," Bernstein told HuffPost.

Since he lacked the technical skills to write all the code for a website, he teamed up with DevHub.com, a 2007 start-up company that makes it easy for people with ideas to create lucrative websites using drag-and-drop tools and a built-in network of web advertisers.

Since 2008, Bernstein has eked out a living for himself by creating twelve different websites using DevHub.com, including a travel discount site (DealstoVegas.com), an outdoor sporting goods store (Outtrek.com), a job search hub (Careersquick.com), and a website dedicated to comparing health insurance quotes (RXCare.org).

Bernstein's most lucrative site to date, ZipQuote.com, is a place where users can type in their zipcodes and receive free insurance quotes based on their locations. The site was so successful he moved it off of the DevHub platform and is now treating it as a full-time job.

"My focus and dedication to Zipquote is as if I'm opening a business," said Bernstein, who is now in the process of trademarking the website's name. "It's only been in its current state for about five months, and it makes between $500 and $1000 a month. Hopefully, as I start to promote it, it will grow further and further."

Bernstein said that it's now so easy for him to create websites that he created one last week in the course of a day, and it's made him $50 so far.

"You can literally open anything up online in a day," he told HuffPost. "It's amazing."

DevHub CEO Geoff Nuval said he knows of a number of unemployed people who have used his site to start generating income and, for the lucky ones like Bernstein, to eventually become fully self-employed.

"We launched our newest version in late June, and from that version we already have over 60,000 users," Nuval said. "There are a bunch of people who are unemployed or not working at the moment who are using our platform to make some extra cash on the side. It takes away the tech hurdles, so all they have to do is put in the creativity."

Although Bernstein says he isn't making quite as much money running websites as he did in real estate, he does make enough to support his family, and he never wants to go back to his old job.

"I get to work from home, I'm totally focused on what I do because I know it's all for my family and our future, and I'm building a business that is mine, rather than working for someone else and building their business," he said. "It's absolutely rewarding and totally satisfying. I could do this sixteen hours a day."


How have you been coping with the recession? Please send your stories to LBassett@huffingtonpost.com.

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WASHINGTON -- When Bob Bernstein, 60, was laid off from his job as a real estate broker at the height of the recession in 2008, he says he had a feeling it would be a really long time before he found ...
WASHINGTON -- When Bob Bernstein, 60, was laid off from his job as a real estate broker at the height of the recession in 2008, he says he had a feeling it would be a really long time before he found ...
 
 
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HUFFPOST SUPER USER
Pamela Grundy
Freelance writer & blogger.
10:58 AM on 11/05/2010
I know lots of people who have done this. This piece gives a fairly accurate description of what to expect. The people I know who have done this successfully make between $500-$1000 per month. It's labor intensive and unpredictable.

I applaud this guy but webpreneurship is not for everyone. Lots of people try to earn money by creating websites and make almost nothing, and common sense will tell you that we can't all live off our individual web income--I believe that idea has been dubbed 'electronic feudalism'. The term as initially coined was supposed to be upbeat and promising, but the flip side of feudalism is serfdom. That would make a good article too, that side of it.
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HUFFPOST COMMUNITY MODERATOR
elfish
06:19 PM on 11/04/2010
Take Rowe-v-Wade: the Republicans knew they couldn't overturn the law in one fell swoop, so they kept chipping away until now, 30 years later, ab.ortion is harder to get than it was before Rowe.

Progressives reject incrementalism and expect to win everything with one roll of the dice. That is a losing strategy when your opponent is in it for the long run, and will gladly accept any small victory.
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HUFFPOST COMMUNITY MODERATOR
elfish
06:18 PM on 11/04/2010
I doubt they are out of a jobs because they voted against unemployment benefits.

If that premise is correct, then their replacements would be more likely to vote for an unemployment extension. Doubtful.

Most of them lost because they were in Red districts and they won in 2008 because it was a "wave" election for democrats. This was a wave election for republicans.

The real lesson for progressives is that winning one election is not enough. The republicans don't give up even after a big defeat. They have a huge machine that is capable of spreading their message far and wide and raising huge amounts of money. They are also in it for the long haul. They have been planning 30 years into the future since the 1960s. And they are the masters of consolidating lots of small victories into major gains.
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HUFFPOST COMMUNITY MODERATOR
elfish
06:18 PM on 11/04/2010
I doubt they are out of a jobs because they voted against unemployment benefits.

If that premise is correct, then their replacements would be more likely to vote for an unemployment extension. Doubtful.

Most of them lost because they were in Red districts and they won in 2008 because it was a "wave" election for democrats. This was a wave election for republicans.

The real lesson for progressives is that winning one election is not enough. The republicans don't give up even after a big defeat. They have a huge machine that is capable of spreading their message far and wide and raising huge amounts of money. They are also in it for the long haul. They have been planning 30 years into the future since the 1960s. And they are the masters of consolidating lots of small victories into major gains.

Take Rowe-v-Wade: the Republicans knew they couldn't overturn the law in one fell swoop, so they kept chipping away until now, 30 years later, abortion is harder to get than it was before Rowe.

Progressives reject incrementalism and expect to win everything with one roll of the dice. That is a losing strategy when your opponent is in it for the long run, and will gladly accept any small victory.
07:58 PM on 11/02/2010
Hey, at least this guy is Doing Something! ...and not at my (or your) expense. He also managed to get noticed by HuffPost - not an easy task. Kudos to him and continued success. By the way, as a follow up to "Querents" comment: All the website links mentioned in this article loaded quickly for me.
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HUFFPOST SUPER USER
Querent
I say the things that have to be said.
03:59 PM on 11/02/2010
At 3:58 EST on election day, none of these links actually loaded a page. Unless they were all blank.
08:24 PM on 11/01/2010
I agree with JimZ: this is a stinkin' commercial for HubDev, so writer Laura Bassett inadvertently exposed herself as being a PR puppet, opposed to a journalist. At least HuffPo caught onto it. BTW, take a look at the websites this guy created. They stink. It's never that easy to monetize web sites, let alone have them rank high on a Google search that quickly. (Probably a stock shot of that 60-year old guy, too!)
09:13 PM on 11/01/2010
I checked compete.com and they register so little traffic they have no report. He also has no relevant backlinks and no content that would bring you up on google.
08:15 PM on 11/02/2010
I also checked out ZipQuote.com -but on Alexa.com and the site looks pretty good. Today's rankings are: Alexa Traffic Rank: 706,007 - Traffic Rank in US: 43,304 ...not bad.
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HUFFPOST SUPER USER
Gwendolyn Barry
06:02 PM on 11/01/2010
amazing fellow~!
05:04 PM on 11/01/2010
It looks like HuffPo has read some of the commentary. Today, this link is tagged as an "advertisement". It's about time!
05:16 PM on 11/01/2010
Oops! My bad! It was an ad for HuffPo! I take back any implied praise.
04:26 PM on 11/01/2010
I think everyone should consider having a business online. I get why people are upset he's getting free 'advertising' but so does every blogger or pundit that goes on cable news, and mentions their own blog.
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HUFFPOST SUPER USER
drumz
The less you know the more you believe.
03:45 PM on 11/01/2010
More marketing BS. I have create well over 20 websites in the past 8 years and I am suffering and guess what, I have the technical know-how and host my own websites. Back link check his site and you can see this is BS and a marketing campaign for DevHub.

Shame on you HuffPo for falling for this. Unless you want to promote me and my sites of real people (attorneys, local entertainment company and others)?
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HUFFPOST SUPER USER
ValdaDeDieu
Author: NOCTURNE, BLOODPACT, DEATH MISSION TRILOGY
03:06 PM on 11/01/2010
Typical example of American ingenuity. Definitely not a Tea-partier, that one.
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HUFFPOST SUPER USER
Peta51
Humane Rights Advocate
02:37 PM on 11/01/2010
Good imagination and diversity.
08:15 PM on 10/31/2010
To keep up on our progress, you can follow ZipQuote on Twitter @zipquote and become friends on Facebook at http://ht.ly/32gNo
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HUFFPOST SUPER USER
BonzaSheila
What's disgusting? UNION BUSTING!!
04:04 PM on 11/01/2010
Wow, didn't you get enough advertising in the post?
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oneyippie
Leaning far to your left
04:23 PM on 10/31/2010
Yeah, you can do it "16 hours a day" in the beginning, but it gets real tedious after a few years, and a successful site today could be at the bottom of the google pile tomorrow. Esp. the day Google decides to go into your biz...

For me it's down to less than 6 hrs a day before I get sick of sitting and looking at a computer.

Enjoy it while you can, Bob, but don't count on it for the rest of your life.