BOOKS

'Mad Men' Memoir: Not The First Book By TV Character To Be Published In The Real World

11/02/2010 06:42 am ET | Updated May 25, 2011

One of the key subplots of the fourth season of Mad Men, which wrapped up airing on AMC earlier this month, centered around top adman Roger Sterling (played by John Slattery) and his attempt to publish his memoir-cum-business book, Sterling's Gold. On the show, the book was released by a vanity press, but in real life, it'll be published by a bona fide publishing company.

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