Lucky Shops 2010: An Insider's Guide

11/03/2010 01:23 pm ET | Updated May 25, 2011

This weekend marks the 10th annual Lucky Shops event at the Metropolitan Pavillion. We caught up with the magazine's editor-at-large Elise Loehnen to find out what to zero in on.

HP: What is Lucky Shops exactly?
EL: It's essentially a giant sample sale (everything is up to 70% off retail) under one roof in New York City for two full days. All the retailers have been hand-selected by Lucky editors to participate, which means you're bound to find lots of labels who frequently appear in the pages of Lucky. Brands like Steven Alan, Erickson Beamon, Dannijo, A Peace Treaty, and Diane von Furstenberg all have booths (over 60 brands are represented). There's also a gigantic well-curated vintage booth (with many pieces donated by editors and socialites), where all the proceeds benefit FreeArts. There's also a gigantic denim bar.

HP: Is the merchandise from the current season, previous, samples, created just for this, all of the above?
EL: Some combination of the above -- it's predominately current season merchandise, with the odd one-off sample thrown in. There will also be pieces from the HSN Designer Capsule Collection. We partner with HSN twice a year to introduce a handful of much-loved designers to their audience, so for this round, Thread Social, Matt Bernson, and Linea Pelle made an HSN-specific collection of really well-priced pieces, exclusively available at Lucky Shops.

HP: Who are your favorite designers participating?
EL: Every year I make a pitstop at Clu's booth first and stock up on asymmetrical t-shirts and paper-thin dresses. I've also had really good luck at Mara Hoffman's station: Last year I bought this awesome, black and white printed coat that my fiancée calls my tribal bathrobe. It's AWESOME -- I get stopped on the street every time I wear it. And then, of course, Nicholas K, where I bought a slightly more subdued (but still architectural and cool) coat there last year. Apparently I was in the market for coats!

HP: It sounds a bit overwhelming. Do you have any tips for navigating the madness?
EL: Well, you don't want to blow your budget right out of the gate, until you get a good idea of the scope of what's on offer. I always do a quick lap to get a sense of what's available before heading back to the vendors where I know I want something specific. If sizes are limited or you're considering a one-off item, don't delay -- things get heated and competitive pretty quickly. The merchandise all moves really fast so jump on it before it's gone!

HP: What do you have your eye on?
EL: This Bing Bang necklace for sure! It's $34 -- can't beat that.

For more information and to purchase tickets, go to

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