11/05/2010 01:57 pm ET | Updated May 25, 2011

Howard Stern Producer 'Baba Booey' Pens Book: Tells Matt Lauer How He Got His Name (VIDEO)

Longtime executive producer of "The Howard Stern Show" Gary Dell'Abate, better known as Baba Booey, published his first book this month, a memoir titled, "They Call Me Baba Booey." He described his job to Matt Lauer this morning on TODAY.

27 years ago, Howard Stern told Baba Booey, "Your job is to do everything that needs to be done, so all I have to do is create," Baba Booey told Lauer. "So, I've always followed that credo."

Lauer pointed out that the book does not detail "the outrageous" things that took place on the show. Instead, the book focuses on intensely personal stories, such as his mother's battle with depression, and his family's struggle with both AIDS and mental illness.

"My book agent said, 'What's your story?' said Baba Booey. Eventually after much thought, Booey said: "I got to a place where I got comfortable telling it."

To find out how Dell'Abate got his crazy name, WATCH: