'Dairy Management': While Warning About Fat, U.S. Government Pushes Cheese Sales

11/06/2010 04:07 pm ET | Updated May 25, 2011
  • MICHAEL MOSS The New York Times

Domino's Pizza was hurting early last year. Domestic sales had fallen, and a survey of big pizza chain customers left the company tied for the worst tasting pies.

Then help arrived from an organization called Dairy Management. It teamed up with Domino's to develop a new line of pizzas with 40 percent more cheese, and proceeded to devise and pay for a $12 million marketing campaign.

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