5 YouTube 'Stars' That Brands Love (VIDEOS)

While big cable companies struggle to retain subscribers, some YouTube "stars" are drawing large audiences--and ad dollars to match.

According to AdWeek, this new wave of Internet celebrities attract subscribers with entertaining videos that receive thousands, sometimes millions, of views. YouTubers who engage directly with their audiences are ideal vehicles for brands like Mattel, Lancome, McDonalds, Kraft, GE and more. AdWeek reports that these YouTube stars earn "six-figure ad revenue deals from Google, [and] up to $20,000 a pop for branded videos."

Take a look through our slideshow of YouTube celebrities that brands love, based on data by analytics and advertising firm TubeMogul. How do you feel about YouTube video stars who accept brand sponsorship? Are they smart or are they sellouts? Share your thoughts in the comments below, then check out our slideshow of top-earning YouTubers.

1 of 5

iJUSTINE

1 of 6

First Slide

Previous Slide

@

Subscribers: 917 thousand All-time views: 196 million Average views per day: 301 thousand According to AdWeek, iJUSTINE (aka Justine Ezarik) sometimes features her brand sponsors as her co-stars. "TubeMogul estimates her brand integration views this year alone have generated more than 9 million views," AdWeek writes.

gadgets/slideshows/227034/slide_227034_987669_small.jpg

Autodance, Clio-Winning Smartphone App, Autotunes Your Dance Moves (VIDEO)

Pandora Proposal: Kyle Taylor Asks Girlfriend To Marry Him On Internet Radio

Mona Dotcom, Wife Of Kim Dotcom, Wants Her Jewelry, Watches And Mercedes Returned

New Spotify Apps: Tastebuds And Fellody Turn Your Favorite Music Into A Dating Profile

Foxconn Workers Protest Wages, Threaten To Jump Off Roof

Google Glasses Worn By Sebastian Thrun On 'Charlie Rose'

Subscribers: 917 thousand
All-time views: 196 million
Average views per day: 301 thousand
According to AdWeek, iJUSTINE (aka Justine Ezarik) sometimes features her brand sponsors as her co-stars. "TubeMogul estimates her brand integration views this year alone have generated more than 9 million views," AdWeek writes.

comments(14)

Total comments: 14 | Post a Comment

1 of 6

This YouTuber

Rank #2  |  Average: 4

Lame Viral

• 
  1
• 
  2
• 
  3
• 
  4
• 
  5
• 
  6
• 
  7
• 
  8
• 
  9
• 
  10

YouTubers

loading...

YouTubers

UserName

 | Become a fan

Picked These as the Top 5 Slides in the Slideshow

loading...

Top User Slides

← Prev|Next →

 | Become a fan

Picked These as the Top 5 Slides in the Slideshow

loading...

Users who voted on this slide

← Prev|Next →

loading...

Comments

[Christopher Rector]

05:44 PM on 11/13/2010

Where's Philip Defranco, The Young Turks???

[Claw2122]

12:54 PM on 11/13/2010

no venetianprincess?

[TheSardonicAtheist]

05:59 PM on 11/11/2010

I hate all of these people, they don't deserve any sort of promotion at all. Justine is an avid sellout, and completely obsessed with Apple, and oddly, Steven Jobs. The other ones are just the same, sellouts who don't produce anything remotely good.

[noladebby]

05:21 PM on 11/11/2010

Only watch Michelle Phan.

[Joe B]

04:40 PM on 11/11/2010

Dammit! Only 720-ish subscribers on my end. Looks like I've got a ways to go...

Mildly Relevant News: http://youtube.com/mildlyrelevant

[Christopher Hendrickson]

12:54 PM on 11/11/2010

Honestly, how anyone can like iJustine is beyond me. She is the most vapid, shallow, empty shell of a person I've ever seen. Ugly from the inside to out. The only 'brand' that loves her is Apple because she basically shills Apple stuff constantly.

[Joe B]

04:40 PM on 11/11/2010

And then there's ME! The place where NO brands go ;)

Mildly Relevant News: http://youtube.com/mildlyrelevant

[TCorp]

11:52 AM on 11/11/2010

I hate them all and I hate the way YouTube keeps promoting the same pink lollypop group of users.

[Joe B]

04:41 PM on 11/11/2010

I've only been doing the YouTube thing for about 8 months... There are some great folks, but should I ever Heaven-forbid "make it," I would like to make it more accessible to people starting out by having young satirists on Mildly Relevant News.

Mildly Relevant News: http://youtube.com/mildlyrelevant

[curiousasheck]

11:00 AM on 11/11/2010

Why is it people with zero talent get all the money these days?

[Jerome Morrow]

12:34 PM on 11/11/2010

Well, then should be easy enough for you to jump on and make some money then right?

Oh wait, maybe, just maybe, it's not as easy as it appears. See, part of the job is to make it "appear" to be easy.

[Joe B]

04:42 PM on 11/11/2010

Writing/filming/editing is a lot harder than it looks. I spend a solid work day on my show. Not to mention folks just starting out like me need to spend extra time promoting.

Mildly Relevant News: http://youtube.com/mildlyrelevant

[Charismatron]

09:59 AM on 11/11/2010

The only one I know is What The Buck, which is often quite entertaining.

[frank day]

09:37 AM on 11/11/2010

My teens love T-shirt wars. :-)