How An Extra Data Field Cost Expedia $12 Million

Silicon.com:

Expedia analysts realised the site needed to be changed after investigating why many customers who clicked the 'Buy Now' button on the company's site did not complete the transaction.

"This is someone who was on our site, found the right location and hotel, put in all their billing and travel information and clicked the 'Buy Now' button," Megibow said.

"As far as leading indicators of purchase intent go, this is as good as it gets and yet we weren't taking the money."

Read the whole story: Silicon.com

Comments

[UPD WAZU]

12:09 PM on 11/11/2010

After nearly thirty years in the IT business, you realize sometimes the hardest thing to code for is "stupid".

[born 2b different]

02:26 PM on 11/11/2010

how dumb do you have to be to enter your bank's name in the "Company" field."