During the last few weeks of Conan O'Brien's "Tonight Show," comedian and writer Deon Cole famously labeled Conan an honorary black man due to his mistreatment by NBC. Back with Conan on TBS, Cole once again reminded the newly minted basic cable funnyman to reach out to a more ethnically diverse audience with a commercial for the show that targets African-Americans.
"Everybody's done one," Cole quipped on last night's show. "Colgate, McDonald's, Tide laundry detergent."
Check out the "Conan" commercial aimed at black audiences below.
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