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Meet America's Once-Great, Now-Obscure Designers (PHOTOS)

First Posted: 11/17/10 05:47 PM ET   Updated: 05/25/11 07:15 PM ET

*Scroll down for photos*

Last night, guests from New York City, Los Angeles, and London braved a torrential downpour to attend a "Forgotten Fashion" book party honoring the release of Let's Bring Back by Huffington Post contributing Style editor Lesley M. M. Blume.

Held in the delightful Library of New York's Soho House, the party celebrated some of the once-great, now-unjustly-obscure fashion designers showcased in the book.

Parsons School of Design -- which co-hosted the event -- displayed exquisite archival clothing, including dresses by mid-century American designer Claire McCardell (often credited as a pioneer of the "American Look") and Sophie Gimbel, who was part of the "New Look" wave following World War II. New York Vintage also loaned a rare, black satin Norman Norell "New Look" cocktail gown. See photos of each in the slideshow below.

Professor Annie Frank of Parsons gave a spirited presentation on the topic, discussing how French and American designers have influenced each other over the last century, and showing how 18th century flourishes even filter into the clothing we wear today.

"The 'New Look' was actually not so new at all," she said, showing a slide of a French dress from the 1700s which sported the same silhouette.

French designer Christian Dior is usually credited with popularizing the "New Look" -- which featured a cinched waist and huge, petticoated skirt -- in 1947. After the clothing restrictions of World War II, the look's lux abudance of cloth created a huge splash and defined styles for the next decade.

Other American designers honored at the event included Charles James (whose gowns could literally stand up by themselves), Old Hollywood costume designer Adrian, and Giorgio di Sant' Angelo, whose influences still turn up on runways today. Eleanor Lambert -- who founded America's Fashion Week -- and lavishly-eccentric Vogue editor Diana Vreeland were also celebrated.

Let's Bring Back began as a column at the Huffington Post's Style section in 2007, and was released as a book on November 1, 2010. It profiles an international array of historical fashion designers, from Surrealist designer Elsa Schiaparelli to father-of-couture Charles Worth to Paco Rabanne, who presented 1960s customers with dresses of intentionally "unwearable materials."

Photos by Patrick McMullan.

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BUY THE BOOK: Click here to purchase Let's Bring Back.

Follow Let's Bring Back on Twitter: @LetsBringBack

For publicity inquiries, please contact April Whitney at Chronicle Books: April_Whitney@chroniclebooks.com


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*Scroll down for photos* Last night, guests from New York City, Los Angeles, and London braved a torrential downpour to attend a "Forgotten Fashion" book party honoring the release of ...
*Scroll down for photos* Last night, guests from New York City, Los Angeles, and London braved a torrential downpour to attend a "Forgotten Fashion" book party honoring the release of ...
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09:39 PM on 11/18/2010
I'm going to have to turn my Gay Card back into Headquarters...I have NO idea who any of these people are.
This user has chosen to opt out of the Badges program
10:23 PM on 11/19/2010
Thank you! I got to #6 and stopped clicking.

*yawn*
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HUFFPOST SUPER USER
jingles32
02:03 PM on 11/18/2010
Please, someone give "HP's Katy Hall," some food. Pretty lady but she looks emaciated.
HUFFPOST SUPER USER
Linda Williams
01:52 PM on 11/18/2010
50%+ of the clothing they are wearing is just awful. Who in this world would wear a ceiling fan paddle upside down as a dress?
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HUFFPOST SUPER USER
deweydecimal
@DeweyMai on Twitter
10:10 PM on 11/18/2010
LOL you made me giggle and snort through my green tea.
HUFFPOST SUPER USER
Linda Williams
10:22 PM on 11/18/2010
Well, when you see me come scrolling along put your tea down before reading. Do you drink green tea everyday? I do. Mostly at night. Sometimes chamomile. I grew my own chamomile one year. I was tediously harvesting the little flowers and had separated all the yellow centers and left them in a bowl on the kitchen table. My dear sister came through and threw them away. OMG I thought I would lay an egg. F&F
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01:31 PM on 11/18/2010
Lesley M.M. Blume is gorgeous; love her hairstyle (Heidi Klum debuted that look several years ago at the Golden Globes, I believe, and I've loved it ever since). But why does she pose exactly the same in every picture?: Stage right, 3/4 view. Obviously she thinks that's her good side.

But she's so gorgeous, she doesn't even HAVE a bad side. Time to be easier on yourself, sistah!!
01:28 PM on 11/18/2010
If these people represent fashion, I'm keeping my sweatpants.
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JEFFYBRUCE
11:10 PM on 11/17/2010
I am all for remembering these greats .................http://www.facebook.com/#!/group.php?gid=142540789110932 ,.......................... there are dozens if not hundreds who made this thing called fashion what it is today and yet the vast majority never receieve theeir due
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naschkatze
A free man creates himself.
11:00 PM on 11/17/2010
What about Mainbocher? Incidentally, can anyone tell me if it's Main-bo-shay or Main-bocker?
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cityprole
old,sly, crafty,arty, leftie
11:50 AM on 11/18/2010
I can remember it being pronounced "man-bocker" when I was very young...?
This comment has been removed due to violations of our [Guidelines]
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HUFFPOST SUPER USER
PaticaDeGato
Hissing and scratching with gusto.
08:59 PM on 11/17/2010
Excuse, what is this tuckery? This is just pictures from some fashion party. Where are the "forgotten" designers?

Classic bait and switch.....
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HUFFPOST SUPER USER
Bob Kellerman
Let's have more sanity toward each other
09:06 PM on 11/17/2010
Classic HP --- "good headline, no story"
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right Alice
07:17 AM on 11/18/2010
Yes, I was looking for archival photos and the designer names,
and it was all present-day NY egoiste.
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theredqueen
Some days I can't spell.
10:19 AM on 11/18/2010
A very disappointing article which had little or nothing to do with show casing "now obscure designers".
This comment has been removed due to violations of our [Guidelines]
This comment has been removed due to violations of our [Guidelines]
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blukazoo
I support your right to disagree.
07:43 PM on 11/17/2010
No offense, but I don't know any of these people.
06:58 PM on 11/17/2010
That black Norman Norell cocktail dress is beautiful.....I love it.
07:12 PM on 11/17/2010
x2
07:21 PM on 11/17/2010
x3
 
Why not create a pattern and remake it?
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HUFFPOST SUPER USER
Bob Kellerman
Let's have more sanity toward each other
09:06 PM on 11/17/2010
Lovely dress -- but more like 10 years after New Look

The McCardle with shoulder pads seems pre- New Look

All in all, a bunch of photos of assorted 3rd rate fashionista outfits, with mis-information on the vintage clothing.
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moose and squirrel
Very soon we would both be completely twisted...
06:37 PM on 11/17/2010
never heard of any of these people
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Cookie100
Old enough to know better
07:00 PM on 11/17/2010
x 2
07:21 PM on 11/17/2010
I have. Sorry.
 
Read more books?
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moose and squirrel
Very soon we would both be completely twisted...
07:26 PM on 11/17/2010
books, yes.  movies, yes. 
fashion designers, no.