Cat Greenleaf, LUST: 27 Million And Counting

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Starting your own business is a noble -- not to mention exciting, rewarding and often crazy -- undertaking. The experience is an adventure, to say the least, and no two entrepreneurial paths are exactly the same, whether they result in fame and fortune or just a few hard knocks.

There are an estimated 27 million small businesses in the United States. And 27 Million and Counting is our attempt to capture as many of these unique, only-in-America success stories as we can. The premise is simple -- we give entrepreneurs 60 seconds to share their stories, in their own words. We hope they will inspire, inform and maybe make you laugh. This is Cat's story.

Name: Cat Greenleaf
Company: LUST
Location: Brooklyn, N.Y.
Fun Fact: Cat is also the host of NBC New York's "Talk Stoop," a show during which she interviews celebrities on the stoop of her Brooklyn home.


The original version of this article appeared on AOL Small Business on 11/20/10.

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Cat Greenleaf | Facebook

Lust Bklyn by Cat Greenleaf | Facebook