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Can Publishers Use Social Games?

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First Posted: 12/02/10 02:06 PM ET Updated: 05/25/11 07:15 PM ET

GalleyCat:

We stopped by Mediabistro's Social Gaming Summit yesterday, gathering some publishing intelligence from Manny Anekal, the director of brand advertising at Zynga Games. Using Facebook games like FarmVille and Mafia Wars, the company has created new hubs for virtual commerce as players buy items and complete goals.

Read the whole story: GalleyCat

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We stopped by Mediabistro's Social Gaming Summit yesterday, gathering some publishing intelligence from Manny Anekal, the director of brand advertising at Zynga Games. Using Facebook games like FarmVi...
We stopped by Mediabistro's Social Gaming Summit yesterday, gathering some publishing intelligence from Manny Anekal, the director of brand advertising at Zynga Games. Using Facebook games like FarmVi...
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