Huffpost Technology

Some Online Tracking Firms To Offer Opt-Out, Reveal What They Know

Posted: Updated:

Seeking to head off escalating scrutiny over Internet privacy, a group of online tracking rivals are building a service that lets consumers see what information those companies know about them.

The project is the first of its kind in the fast-growing business of tracking Internet users and selling personal details about their lives. Called the Open Data Partnership, it will allow consumers to edit the interests, demographics and other profile information collected about them. It also will allow people to choose to not be tracked at all.

When the service launches in January, users will be able to see information about them from eight data and tracking firms, including BlueKai Inc., Lotame Solutions Inc. and eXelate Inc.

Read the whole story at Wall Street Journal

Around the Web

FTC Wants Universal Opt Out A Do Not Call Registry for the broadband era?

Techies, not lawmakers, can curb online tracking

Firefox plots system to stop cos from tracking online

Are you leaving a digital footprint behind when you surf the web?

From Our Partners