"For the love of God, what are you going to do next?"
Damien Hirst responded to his mother's question pragmatically. "For the love of God," he thought, "now that's a good title." So he used it for the most expensive artwork he or anyone else has ever had made -- his diamond and platinum skull, created in 2007. "It's beyond bling, super-bling," he laughs. He was astute enough to say so before anyone else.