NBC Challenging 'American Idol' With 'Voice Of America'

02/12/2011 05:12 am ET | Updated May 25, 2011
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NBC is teaming with Mark Burnett and John de Mol to launch a new singing competition program that takes aim at Fox's American Idol and its upcoming series The X Factor.

The broadcaster has acquired the rights to The Voice of Holland, a format created by reality TV pioneer and media mogul de Mol. Since debuting earlier this year, The Voice has become a top-rated show in the Neatherlands, with one report claiming its 3 million viewers make it the most-watched talent show in Dutch TV history. The Voice has even displaced the Dutch versions of Idol and The X Factor as the country's top-rated talent competition.

NBC isn't wasting any time putting its version -- titled The Voice of America -- on the air. In a very aggressive move, the show will premiere this spring -- getting the jump on X Factor (which launches next fall) and potentially even facing Idol head to head.

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