In a recent interview with the New York Times, Time Warner CEO Jeffrey Bewkes scoffed at the growing popularity of Netflix, perhaps in an attempt to downplay the potential threat that, some say, Netflix poses to traditional media companies.
"It's a little bit like, is the Albanian army going to take over the world?" Bewkes told the Times. "I don't think so."
As Fast Company points out, Netflix depends on partnerships with the likes of Time Warner in order to deliver DVD and streaming content to customers. An advantageous deal that Netflix struck with Starz media--a deal which will expire in 2011, the Times reports--has been a thorn in the side of cable and satellite companies since 2008. "Why should anyone subscribe to Starz when they can basically get the whole thing [from Netflix] for about nothing?" Bewkes said. "That doesn't make much sense."
Writes Fast Company, "Between Internet-enabled television, Boxee, Google and Apple TV, Netflix and Hulu, there's only so much old world media companies and cable TV channels can do to stave off the growing threat of the digital age."
Perhaps Bewkes is more concerned about Netflix than he lets on.