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BMW Ad Puts Company Name Into Viewers Heads (VIDEO)

First Posted: 12/19/10 12:53 AM ET Updated: 05/25/11 07:20 PM ET

BMW has figured out how to get into the heads of prospective customers — literally.

The car and motorcycle company worked with lighting manufacturer Profoto to produce a commercial with light effects that allow viewers to temporarily see the letters "BMW" when they close their eyes.

The ad relies on an optical illusion called an afterimage effect.



Filed by T.J. Ortenzi  |