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BMW Ad Puts Company Name Into Viewers Heads (VIDEO)

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BMW has figured out how to get into the heads of prospective customers — literally.

The car and motorcycle company worked with lighting manufacturer Profoto to produce a commercial with light effects that allow viewers to temporarily see the letters "BMW" when they close their eyes.

The ad relies on an optical illusion called an afterimage effect.

WATCH:

Around the Web

BMW Flash Projection | Profoto Blog

BMW burns its logo onto viewers' eyelids | Technically Incorrect - CNET News

Flash Ad: BMW Burns Logo onto Cinema-Goers’ Eyes | Gadget Lab | Wired.com

Afterimage - Wikipedia, the free encyclopedia