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BMW Ad Puts Company Name Into Viewers Heads (VIDEO)

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BMW has figured out how to get into the heads of prospective customers — literally.

The car and motorcycle company worked with lighting manufacturer Profoto to produce a commercial with light effects that allow viewers to temporarily see the letters "BMW" when they close their eyes.

The ad relies on an optical illusion called an afterimage effect.


Around the Web

BMW Flash Projection | Profoto Blog

BMW burns its logo onto viewers' eyelids | Technically Incorrect - CNET News

Flash Ad: BMW Burns Logo onto Cinema-Goers’ Eyes | Gadget Lab |

Afterimage - Wikipedia, the free encyclopedia