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BMW Ad Puts Company Name Into Viewers Heads (VIDEO)

First Posted: 12/19/10 12:53 AM ET Updated: 05/25/11 07:20 PM ET

BMW has figured out how to get into the heads of prospective customers — literally.

The car and motorcycle company worked with lighting manufacturer Profoto to produce a commercial with light effects that allow viewers to temporarily see the letters "BMW" when they close their eyes.

The ad relies on an optical illusion called an afterimage effect.

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Filed by T.J. Ortenzi  |