Renault 'Lesbian' Car Ad Banned In Italy (VIDEO)

A steamy new car ad featuring a lesbian bedroom scene has been yanked from Italian airwaves, the Daily Mail is reporting.

Aimed at promoting the new Renault Twingo, the controversial commercial features two comely women, one blonde and one brunette, exchanging flirtatious glances at a cocktail party before trailing off to a bedroom. The brunette teasingly strips down to black lingerie while the blonde blindfolds her with a silk stocking.

Though the ad has incensed some local gay groups, others object to the fact the car barely gets a mention amidst the provocative imagery. "Is it controversial or cutting edge? At no point during the advert is any technical aspect of the new Renault Twingo ever mentioned," the Italian newspaper Corriere Della Sera wrote. State TV RAI and Mediaset, headed by Italian Prime Minister Silvio Berlusconi, have thus far refused to air the ad, with Sky being the only broadcaster keeping it in rotation.

The ad's creators are heartily defending their work. "We wanted to create an advert that was original, enjoyable and at the same time not vulgar, and I believe we have achieved that," Daniele Tranchini of the Milan-based Publicis is quoted by the Telegraph as saying.

Watch the full ad here:

Comments

[Ty LaRue]

06:27 PM on 01/16/2011

Damn, they still make Renaults

[yoyo1900]

05:19 PM on 01/08/2011

Why two women and two men. I still think that it is more acceptable for lesbians than gay men. How sad. Maybe we should have this type of advertisment in the USA.

[scottinsd]

05:03 PM on 12/30/2010

Wow....I thought that Italy was a little more tolerant than that.

[tsarchasmo]

12:42 AM on 12/21/2010

Maybe an ad takeaway : leaving caution behind and having one night quickies with strangers, especially blindfolded can be extremely dangerous to health.........and wealth.

[MikeyJaii]

11:28 PM on 12/20/2010

I don't see what's the point in banning this?

[yoyo1900]

05:31 PM on 01/08/2011

Because they are hypocrites such as Berlusconi who runs the country. It's'' ok for me but not you attitude''.

[jeremyv1980]

06:40 PM on 12/20/2010

Just typical woman thinking. Flirt until you get what you want and hit the road. Good advert. I still wouldn't buy the car, but it is a smart advertisement.

[SteveDenver]

06:37 PM on 12/20/2010

Awesome car ads:
Renault Hot Cop: http://www.youtube.com/watch?v=Pu5JppruFGI
Hyundai Boy Toy: http://www.youtube.com/watch?v=Y-6J5tsrhLQ

[yoyo1900]

05:28 PM on 01/08/2011

This so european and so with it. Why is this country so inhibited with their sexual mores. They do it but don't acknowledge it.

[bagelmaven]

06:14 PM on 12/20/2010

I like it .... the Twingo that is ... well okay the lesbians are pretty cute too!!!!

[Parsifals]

05:17 PM on 12/20/2010

Nice car.

Renault is smooth driving on European roads. But sometimes they have a manual choke; I forgot that the last I was driving one.

[Yank in France]

07:26 AM on 12/20/2010

The advert appears to be a take-off on a vulgar little joke I heard as a kid about a beautiful lady picking up a hitchhiker in her Cadillac convertible.

After pulling off the road and stripping down to reveal a feast for the eyes (not to mention the libido), she declares to the startled young man.

Take what you want...

Anyway, Renault got a lot of mileage out of that ad for a very unsexy car. I say, bravo!!

[mortalkonlaw]

02:37 AM on 12/20/2010

Wait, was that an ad for the car or the blouse?

[Progressive IL]

08:52 PM on 12/23/2010

Does it matter?

[Old Claudius]

07:15 PM on 12/19/2010

If it were not for so many showing themselves unable to see the Renault Twingo (to be pronounced "Ren ault Twin got" in the United States) ad amusing I would say that I find the ad "most amusing".

As is, I can only say I find the ad "second most amusing". Human beings huffing and puffing and having serious hysteria on seeing an obvious joke is way out ahead in the fun department.

As an advert it is absolutely great, of course: Not even played on the TV and everyone knows, and knows the car in it. The car, the only innocent party, not a sexual deviant, not a seducer, not a deceiver, not dishonest, not a frock-stealer. And it is even modest: As someone pointed out, it did not even share any of its secrets, its measurements, what it has under its sleek exterior... Perhaps it's not modest. Maybe it's coy...

[SvrWx]

06:14 PM on 12/19/2010

This ad is nothing compared to late night Italian television...even daytime television. Many of their shows make Spanish television look like a trip to church.

[grange]

02:01 PM on 12/19/2010

I dont see why the ad was banned.Nothing offensive at all , I still wouldnt buy a Renault though.

[xdiesp]

05:53 AM on 12/24/2010

Parental associations don't like hints of lesbian sex on daytime ads. But this is just free publicity, the ad was actually shown regularly for months.

[Puller58]

11:47 AM on 12/19/2010

"Mama Mia, that'sa some a spicy meat-a-ball!"  (For those old enough to remember that old commercial.)

[SimJack]

11:57 AM on 12/19/2010

"I can't believe I ate the hole thing."

[Progressive IL]

12:17 PM on 12/19/2010

That's what she said?

/Couldn't resist.

[tjconkster]

06:05 PM on 12/19/2010

Plop, Plop, Fizz, Fizz.....Oh what a relief it is.....for that after dinner heartburn.....