It looks like Ron Jeremy's newest project will be peddling his own line of rum, Ron de Jeremy, the marketing of which will be, predictably, overtly sexual. From the rum's new website, rondejeremy.com:
Ron de Jeremy is exceptionally smooth 7-year old rum from Panama. It is created by another legend, a 72-year old Cuban Master Blender Francisco "Don Pancho" Fernandez. Ron de Jeremy tastes perfect naked with nothing added and works equally great as a mixer. It is the adult rum.