"Can a book save your life?" Asked Tom Shillue, spokesperson for the online literary sensation Electric Literature, in a new promotional video released today. In the video, the Electric Lit team literally shoots various books from 2010 with a handgun to see which would best halt a speeding bullet.
Books shot included Jonathan Franzen's "Freedom," David Mitchell's "The Thousand Autumns of Jacob De Zoet," Rick Moody's "The Four Fingers of Death," and an Amazon Kindle eReader.
Electric Literature gained upwards of 100,000 followers on Twitter, and a stellar reputation as digital publishing innovators, by publishing a complete story by author Rick Moody on Twitter. Electric Lit allows subscribers access to five stories four times a year on "every viable medium," such as in print or in formats suitable for the Kindle and iPhone, as well as an audio version.
So, which book fared best?WATCH: