Polaroid, Lady Gaga Reinvent Polaroid At CES (VIDEO)
Polaroid and Lady Gaga teamed up yesterday to release Polaroid's reinvented product line: Grey Label.
The instant film company's new Grey Label product line might be considered a little out there, especially the GL20 Camera Glasses, which are particularly "Gaga-esque."
The glasses, described by Polaroid as "merging fashion with technology," can not only capture images, but have two mini-LCD screens that allow wearer to display their photos. As Polaroid says, "Only Lady Gaga could create a hybrid that's part fashion statement, part revolutionary technology and part tool for self-expression."
Also in the Grey Line is the GL30 Instant Digital Camera, which re-imagine's the company's classic instant legacy by combing physical and digital cameras. While the GL30 takes pictures like a standard digital camera, it also allows for photographers to print on the spot.
Polaroid also released the GL10 Instant Mobile Printer, a light-weight and quick instant printer.
To see the CES presentation with Lady Gaga, watch the video below.