Lady Gaga was brought on by Polaroid to serve as Creative Director and co-design the company's Grey Label line of products.
"I consider myself to be a visionary, not just a songwriter and a singer. I am an artist," said Lady Gaga in a press release. "I brought my vision and love of fashion, technology and obsession with the future into all of my work with Polaroid."
See photos of the new Polaroid camera below. Check out our full CES 2011 coverage here.