New Polaroid Camera (PHOTOS): Lady Gaga Unveils GL30 Instant Digital Camera

Pop queen Lady Gaga, dressed in large sunglasses and a black veil, unveiled a new Polaroid camera at the Consumer Electronics Show in Las Vegas.

Lady Gaga was brought on by Polaroid to serve as Creative Director and co-design the company's Grey Label line of products.

She took the wraps off of a new digital camera (the GL30 instant digital camera), as well as two other products: Polaroid's GL20 camera glasses and a mobile printer (the GL10).

"I consider myself to be a visionary, not just a songwriter and a singer. I am an artist," said Lady Gaga in a press release. "I brought my vision and love of fashion, technology and obsession with the future into all of my work with Polaroid."

See photos of the new Polaroid camera below. Check out our full CES 2011 coverage here.

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Bring back the old Polaroid Love the new camera!

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Comments

[Gary Harris]

08:07 AM on 02/10/2011

I admit that Lady Gaga is a far cry from Laurence Olivier introducing the original SX-70 camera (or less famously, Danny Kaye doing the same for the Polavision disaster) but the company does have a history of tapping celebrity to promote its products. Variable quality of spokespersons notwithstanding, it's good to see Polaroid creaking back into the game. I just hope the camera's build quality and specs are worthy of Dr. Land's legacy.

[phillymonster]

12:37 AM on 01/15/2011

I always thought that in order to be an "artist" you had to have at least an ounce of talent.

[King Cashaw]

07:57 AM on 01/19/2011

Nope, there are many artist who have no talent, but they are able to make money.

[eric14]

07:11 PM on 01/12/2011

''I consider myself to be a visionary, not just a songwriter and a singer. I am an artist," said Lady Gaga in a press release. "I brought my vision and love of fashion, technology and obsession with the future into all of my work with Polaroid.''
---------------------------------------
A gag surely?

[DarkTruths]

11:00 PM on 01/22/2011

She makes me gag if that's what you mean.

[jc budmo]

11:23 PM on 01/11/2011

Don't see anything remotely Gaga about that design.

[lilylee86]

10:51 PM on 01/11/2011

That is quite funny.
WinPST Share Outlook~~

[ThaGovna]

04:32 PM on 01/11/2011

Man she's busted...

I'm sorry, what were we talking about again?

Polo-who?

[undsoweiter]

04:06 PM on 01/11/2011

That's not going to fit in my shirt pocket.

[JohnUSA]

03:05 PM on 01/11/2011

people still print photos?

[phredralf]

01:07 PM on 01/11/2011

Support http://www.the-impossible-project.com/
Maybe Polaroid will get back in the business of making great instant film; impossible.

[Nick Harteau]

10:41 AM on 01/11/2011

The camera is too bulky but at least the spokeswoman was hot...

[Alien Nation]

02:48 PM on 01/12/2011

You mean that lady that just came from a funeral?

[DarkTruths]

11:00 PM on 01/22/2011

I'm hoping it's for her career.

[topkatnc]

10:36 AM on 01/11/2011

I guess we have gone far when it comes to cameras .. I remember the one my Dad had that you held at your waist and you look down through it ... but I will stick to my Canon Rebel ....

[King Cashaw]

08:08 AM on 01/19/2011

I still use this style camera, Mamiya m645, and a TLR for select clients.

[omg wtf lol bbq]

10:49 PM on 01/10/2011

Yet another reason why Polaroid is going to fade away in the next 5 years. I know 3 or 4 people that enjoyed their Polaroid TVs going "pop" after 6 months.

[Kardii]

12:53 PM on 01/11/2011

They make TV's? haha, they should stick with what they know... and unfortunately they can't even do that well enough to make good profits.

[runtwelds]

10:22 PM on 01/10/2011

Bogus!! Its not instant film like the old school polaroids its dye sublimation digital crap.

[Jerome Morrow]

05:20 PM on 01/10/2011

Now that most phones have a built-in camera with ok resolution, not much use for a stand-alone camera unless you want to take pro pictures.

This product will die a quick death. Cell phones pretty much killed the camera industry...

[MaxPowerXP]

06:35 PM on 01/10/2011

Maybe for people who couldn't care less about taking *good* photos.

[psilocynic]

01:03 PM on 01/11/2011

By people who couldn't care less about taking *good* photos you mean 90% of the country, right?

[unclelew]

12:01 AM on 01/11/2011

Not really. Here are Japan's camera makers' association's figured for 2009:
1. Track Record of Shipments in 2009
The total shipments of digital cameras in 2009 (the cumulative total of shipments from
January to December) reached 105.9 million units, exceeding the performance in 2007 for the
third consecutive year, when shipments broke through the 100 million unit mark for the first
time since CIPA began compiling statistics.

[Chico41]

02:04 PM on 01/10/2011

Coming up next: 50 Cent reveals shocking new details about stem cells, and Lil Wayne takes his new segment "Science, yo" to the streets.