Dave Matthews Models For John Varvatos (PHOTOS)

This just in: Dave Matthews -- yes, that Dave Matthews, of "Crash Into Me" fame -- is the face of John Varvatos' Spring 2011 campaign. The menswear designer explained, "Dave has reached a milestone in his musical career and is taking a well-deserved year off in 2011. We feel honored that he has chosen to collaborate with us to create such timeless imagery for this season's campaign."

Timeless is right! The last time we thought about Dave was back in high school when we were wearing hemp necklaces lined with puka shells and smoking...salvia. But we think Dave and his monkey friend pull off the Varvatos look. What say you?

(Images from JohnVarvatos.com, where you can also watch Dave's music video for the brand, if you're into that sort of thing.)

Comments

[Renee Heidema]

09:13 PM on 01/17/2011

DAVE IS STYLIN' WITH A MONKEY---SUPERMODEL MATERIAL FOR SURE!

[Lauren Kottwitz]

09:40 PM on 01/14/2011

Okay, well the mods thought this was over-the-top, so I'm trying again:

I've always thought he was a handsome man. He looks stellar.

Also, Dave Matthews is not exactly just of "Crash Into Me" fame. He's one of the most successful musicians of the past two decades, and probably DMB has made more money touring (and selling out every show) than any other act in the past ten years. Just because you no longer find DMB relevant (because you apparently "stopped smoking") doesn't mean anyone else who appreciates a killer show and good music doesn't find them relevant either.

[Siren Song]

08:44 PM on 01/14/2011

Animals should not be used in this way, stuffed into little costumes and made to pose in such a way. Pathetic.

[Hardyman1966]

07:01 AM on 01/14/2011

Dave Matthews is just grounded-enough for John Varvatos!  Well done!

[PixWix]

05:28 PM on 01/13/2011

Nice!
I see why my daughter finds him so attractive!

[SconnieGuy]

02:11 PM on 01/13/2011

For some reason these photos remind me a lot of what Les Claypool does for his albums, artwork, etc.

[Jessica Erin]

01:54 PM on 01/13/2011

i feel like no other person could have pulled off these shots. top rate!

[Jazmo]

01:19 PM on 01/13/2011

Cute, creative ads. Dave seems like he would be a great guy to hang out with, I've seen him in concert a few times and his music is just easy, background listening music.

[catcancook]

01:40 PM on 01/13/2011

I've actually been around him socially and he is so down to earth, you actually forget he is that "Dave Matthews". He is a very funny guy, talkative, warm and family oriented. He comes from "good stock" as they say and it shows.

[No War With Iran]

12:36 PM on 01/13/2011

The article accompanying the photos is sort of rude about Matthew's music. Why?

If you can't say anything nice...

[blauvs]

01:20 PM on 01/13/2011

I was thinking the same thing.

[Lauren Kottwitz]

07:43 PM on 01/14/2011

Yeah I was thinking that too. Of course, I am a rabid Dave and DMB fan, but still.

[johnnygoodwud]

12:33 PM on 01/13/2011

love b/w photography, especially when it's very creative. nice job.

[ProgressiveOregonian]

12:07 PM on 01/13/2011

Woot!

[Peter C Gardner]

12:06 PM on 01/13/2011

Which one is Matthews?

[mrsfeild]

11:57 AM on 01/13/2011

Dave Rules!!

[jogirl21]

11:02 AM on 01/13/2011

Awesome
Love everything DM or DMB

[Kael Mc]

11:01 AM on 01/13/2011

Kudos to Varvatos for putting such a gorgeous human being in his ads. Sometimes you don't need a hairless teenager to make a statement with clothing. Dave you rock on brother!