Lately Facebook has been trumpeting its prowess in driving traffic to news sites. In a blog post a couple weeks ago, Facebook media guy Justin Osofsky crowed that Facebook was now the number one referral site to SportingNews.com and that the Washington Post saw Facebook referral traffic grow 280 percent year-over-year. That's certainly impressive, but the New York Times website continues to get the majority of traffic from its own home page.
That's right. People just type "N-Y-T-I-M-E-S.-C-O-M" into their web browsers to read the stories there (at least until the pay wall comes). In a discussion with New York Times associate managing editor Jim Roberts, I learned that on most days 50 percent to 60 percent of the site's traffic comes from people starting at the home page. Roberts said Facebook referral traffic was important -- and growing -- but noted that the home page still remained the top referrer.
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