Calvin Klein Collection To Air First Commercial Ever During Golden Globes (VIDEO)

Calvin Klein is set to debut its first-ever Calvin Klein Collection commercial during the Golden Globes on Sunday, WWD reports. Sure, the brand has had spots for perfume, underwear and jeans, but apparently never for its actual duds. Duh! Why didn't we think of that?

The advertisement stars Lara Stone and Tyson Ballou, and was directed by Fabien Baron. WWD notes:

There are 15-, 30-, 60- and 90-second formats, which will continue to run after the awards in 200 additional spots, including on "Extra," "Access Hollywood," "Today," "Desperate Housewives," "Modern Family," "Anderson Cooper 360" and the NFL playoffs -- expecting to reach more than 20 million viewers. For the next four weeks, it also will be shown on New York's TaxiTV, which should result in about 2.7 million impressions, and on vogue.com.

(Commercial via Frockwriter)

WATCH:

Calvin Klein Collection Spring/Summer 2011 tvc from Patty Huntington on Vimeo.

Comments

[JJovana]

05:21 PM on 01/14/2011

Lara Stone is perfection. She is the IT model of the new century.

[eric14]

04:06 PM on 01/14/2011

Gotta have bling foh dah lackey
wokin foh dah oligacky.

[johnnygoodwud]

10:19 AM on 01/14/2011

this is just like a 'ralph' commerical, except slicker,

[youvebeenflagged]

08:53 AM on 01/14/2011

I AM SOOOO EXCITED!!! MAYBE I CAN BORROW MY NEIGHBORS TIVO! Thank you, HP for breaking the big stories.