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Vitaminwater's Nutrition Claims Misleading, Says UK Ad Group

Vitaminwater

01/19/11 07:15 AM ET   AP

LONDON — Britain's ad regulator says Vitaminwater has too much sugar to be accurately described as nutritious and has ordered owner Coca-Cola to stop running advertisements carrying the claim.

The Advertising Standards Authority says Coca-Cola broke ad rules when it described its popular line of flavored water products as "delicious and nutritious," explaining that consumers wouldn't expect a drink marketed as nutritious to have between four and five teaspoons of added sugar.

The Coca-Cola Co. won't face any further action as long as it doesn't run the ad again. Coca-Cola said Wednesday that it was disappointed by the ruling.

The U.S. soft drinks maker bought Glaceau, Vitaminwater's maker, for $4.1 billion in 2007.

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Filed by Meghan Neal  |