Vitaminwater's Nutrition Claims Misleading, Says UK Ad Group
LONDON — Britain's ad regulator says Vitaminwater has too much sugar to be accurately described as nutritious and has ordered owner Coca-Cola to stop running advertisements carrying the claim.
The Advertising Standards Authority says Coca-Cola broke ad rules when it described its popular line of flavored water products as "delicious and nutritious," explaining that consumers wouldn't expect a drink marketed as nutritious to have between four and five teaspoons of added sugar.
The Coca-Cola Co. won't face any further action as long as it doesn't run the ad again. Coca-Cola said Wednesday that it was disappointed by the ruling.
The U.S. soft drinks maker bought Glaceau, Vitaminwater's maker, for $4.1 billion in 2007.