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On-Screen Smoking Triggers 'Mirror' Reaction In Smokers' Brains

Addiction Smoking

First Posted: 01/20/11 04:37 PM ET Updated: 11/17/11 09:02 AM ET

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TIME:

When Don Draper lights up a Lucky Strike, the smokers in the "Mad Men" audience are simultaneously -- and likely unconsciously -- planning the actions involved in having a cigarette, according to a new study published in the Journal of Neuroscience.

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When Don Draper lights up a Lucky Strike, the smokers in the "Mad Men" audience are simultaneously -- and likely unconsciously -- planning the actions involved in having a cigarette, according to a ne...
When Don Draper lights up a Lucky Strike, the smokers in the "Mad Men" audience are simultaneously -- and likely unconsciously -- planning the actions involved in having a cigarette, according to a ne...
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