01/24/2011 02:25 pm ET | Updated May 25, 2011

Diane Von Furstenberg's Denver Fundraiser Nets $250k For Denver Children's Hospital (PHOTOS)

Friday night proved to be a good night for the Children's Hospital and Denver fashionistas.

Renowned fashion designer, Diane von Furstenberg, made her first public appearance in Denver to celebrate the 25th anniversary of MAX Clothing stores. The show raised $250,000 for the Children's Hospital Heart Institute and Center for Cancer and Blood Disorders.

Max Martinez, owner of MAX Clothing Stores, has been a charitable force in Denver since he opened his flagship store in Cherry Creek North. The Children's Hospital holds a special place for Martinez and his family, as the doctors there helped save his six-year-old niece, Brooke, when she underwent heart surgery just five days after she was born.

The show, which took place at the Exdo Event Center, featured von Furstenberg's spring 2011 line. The show was started with a champagne toast, led by Martinez and business partner Scott Seale and joined by honorary event chairs Ann and Diana Reidy and Nina and Brooke Ballenger. Both Diana and Brooke (the latter being Martinez's niece) have benefited from the care at the Children's Hospital. After von Furstenberg was introduced, she told the sold-out crowd of her start in the fashion world, her success with the iconic wrap dress and her last visit to Denver in the early 70s. The audience was brought to their feet by her inspiring career and vision.




The show featured 53 looks from the DVF spring collection, "Goddess," with pieces that were shown at Fashion Week a few months ago in New York. Von Furstenberg watched from the front row, which she normally does not do at her shows. The looks featured ranged from cropped pant and jacket ensembles to casual-chic dresses and, of course, the iconic wrap dress. With von Furstenberg's usual vibrant colors and geometric patterns, the models wowed as they strutted down the runway.

Like Martinez, von Furstenberg is a notable charitable giver, donating her time and money to several organizations. She gives a dollar for every wrap dress to St. Jude Children's Research Hospital.

The DVF line is on display at MAX Clothing Store in one of several locations throughout the Front Range and Aspen. If you would like to get involved with the Children's Hopsital, visit thechildren' and go to "Ways to Give." To check out more fashion by Diane von Furstenberg or learn more about her philanthropy, visit

UPDATE: An earlier version of this story inaccurately reported that von Furstenberg sells 25,000 wrap dresses per week. That number was taken from when the wrap dresses first started selling in the 1970's. A more current figure was unavailable.