'Vampire Diaries' Urges Fans To 'Catch VD'

The CW series 'Vampire Diaries' is running a campaign asking viewers to 'Catch VD.' One of the ads is below, and you can see photos of the billboards at EW.com.

Just in case anyone should get the wrong idea, the CW's spokesperson told EW, "VD simply stands for Vampire Diaries, and anyone who thinks otherwise should probably get themselves checked out."

'Vampire Diaries' returns January 27.

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Does the campaign make you want to watch 'Vampire Diaries'?

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No, it's in poor taste

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Comments

[J J J J]

12:42 AM on 01/27/2011

vampires and gonorrhea - what a wonderful combination!

[kinoptikation]

08:50 PM on 01/25/2011

Vampires, huh?... No thanks. It's dry like an overdone turkey

[firelord5000]

08:30 PM on 01/25/2011

Severely underrated show, CW is constantly putting out better programming than NBC, and even Fox in lot of cases. Ideally CW should be #3 behind CBS and ABC in ratings.

As for VD, comeon now, like 1% of Vampire Diaries audience knows that its same as ST|)s, the term is more or less non-existent, and The Vampire Diaries is pretty prominent on the ad, if you can't connect the 2 dots, you can go call Sarah P mommy and change your name to Trig.

[Craig 212]

09:33 PM on 01/25/2011

Supernatural is the only CW show I'm even remotely interested in.

[Tim Moore]

07:59 PM on 01/25/2011

VD is sexy now! Yay

[kinoptikation]

08:51 PM on 01/25/2011

and like herpes, vampires seem to be staying forever

[Tim Moore]

10:50 PM on 01/27/2011

Excellent analogy...

[Iwpach]

07:21 PM on 01/25/2011

At least they're not sparkling,though they do appear preternaturally "moist".

[pbnyc59]

03:10 PM on 01/25/2011

Stupidity at it's best, no wonder people are not watching TV as much.

[Craig 212]

09:31 PM on 01/25/2011

A recent study showed that people are watching more TV now than ever. The only reason ratings are down across the board is because there are more options to choose from.

[kintarius]

02:46 PM on 01/25/2011

Nothing sexier than VD... except for anything.

[PoliticalJunkie65]

04:46 PM on 01/25/2011

..except penicillian. (i know my spelling sux)

[msles59130]

02:42 PM on 01/25/2011

Most people in the target demographic don't think of VD the same as those of us a little older do. They think of them as STDs. But still, this ad is just gross.

[halcyondaze]

02:31 PM on 01/25/2011

Why would you even want to make that connection? I don't want the show, but I would think they could come up with something better than 'Catch VD'.

[halcyondaze]

02:32 PM on 01/25/2011

Sigh... watch, not want. It was bound to happen today.

[MyReality2011]

02:21 PM on 01/25/2011

sex might sell, but since when is VD sexy?

[Max Shaw]

02:10 PM on 01/25/2011

Aside from the fact this channel is geared towards tweens and teens, and aside from the fact that sex--ed in school makes it clear what VD is, and how its a play on words....Why do they all look like they were dipped in olive oil??

[msles59130]

02:43 PM on 01/25/2011

I was thinking the same thing. Since when are vampires oily? When they try to tan? This is just a poorly conceived and executed ad from start to finish.

[Max Shaw]

02:58 PM on 01/25/2011

Right?? Apparently according to Twilight, they also 'sparkle' when exposed to sunlight. I was pretty okay with them burning up or exploding like the good ol' days.

[jeana21]

02:08 PM on 01/25/2011

I'll catch anything Ian Somerhalder has, that is one fine man!

[Lost Angeles]

01:58 PM on 01/25/2011

I wouldn't watch on 2 counts, A)the content , and B) the title (really guys, that's what passes as creative these days?) .

[mood]

04:27 PM on 01/25/2011

in all fairness the title comes from the book it's based on. and honestly a billboard has about 5 seconds to catch your attention.........a huge "VD" will likely catch peoples attention. therefore it did what it was supposed to do.

[Angelus2007]

01:39 PM on 01/25/2011

I don't think it will work. Their ideal audience is too young to know what VD stands for. That term has been replaced with STD for years now.

[Stacy Scott]

01:44 PM on 01/25/2011

Unfortunately this is true. I do think, however, that someone on their advertising crew has a cheeky sense of humor.

[LeoChild]

01:44 PM on 01/25/2011

Eww

[bwright85]

01:31 PM on 01/25/2011

I'm pretty sure this was susppose to be the tagline for Jersey Shore

[Max Shaw]

02:10 PM on 01/25/2011

brilliant.