01/26/2011 03:06 pm ET Updated May 25, 2011

Crappiest Small Business Sign Ever (VIDEO)

Not even Don Draper himself could have come up with an idea so simple and perfect that the moment it was realized, it seemed to have always been with us. But Andy Joseph of Idaho had a vision, and today that vision is a living, breathing beacon of neon red hope spilling its promise of low, low prices on fallen-from-grace home appliances across the suburban countryside.

And thanks to one intrepid local news reporter and some good-natured neighbors, that message of hope and promise is ours to share.