Becoming a powerful athlete is about more than how well you play.
Bloomberg Businessweek's Power 100 2011 has ranked the top 100 most powerful figures in sports based on more than just performance.
How exactly did they do it? From Bloomberg:
It's the combination of athletic achievement plus the ability to connect with an audience on a deeper, more personal level that separates mere jocks from the stars. Indeed, the everyman image often earns the highest ranking and the biggest earnings.
So who's number 1? It's not LeBron or Tiger.
Check out the slideshow below for the top 15 most powerful athletes in current sports. The list doesn't include coaches, owners, managers, executives or retired athletes.