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Allstate Retracts Failed Zodiac Joke

The Huffington Post    
First Posted: 02/03/11 06:24 PM ET Updated: 05/25/11 07:30 PM ET

Is your Zodiac sign affecting your insurance rating?

That's what some were left wondering after Allstate issued a press release Wednesday listing accident rates of drivers based on their "new" zodiac signs, according to CNN. But few were left laughing, as many were shocked to think that the signs were actually being used to determine insurance rates.

Allstate's original astrological sign accident breakdown, from CNN Money:

  • Virgo - 211,650
  • Leo - 179,657
  • Taurus - 177,503
  • Pisces - 172,030
  • Sagittarius - 154,477
  • Gemini - 136,904
  • Capricorn - 128,005
  • Aries - 112,402
  • Libra - 110,592
  • Aquarius - 106,878
  • Cancer - 101,539
  • Ophiuchus - 83,234
  • Scorpio - 26,833

After some backlash about the joke, Allstate quickly retracted the press release, and issued an apology for the confusion.

From the Allstate retraction press release:

We recently issued a press release on Zodiac signs and accident rates, which led to some confusion around whether astrological signs are part of the underwriting process.

Astrological signs have absolutely no role in how we base coverage and set rates. Rating by astrology would not be actuarially sound. We realize that our hard working customers view their insurance expense very seriously. So do we.

We deeply apologize for any confusion this may have caused.

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