Grindr, a popular location-based mobile dating app for gay men, will soon launch a service designed with straight women in mind.
According to The Guardian, Grindr founder Joel Simkhai received "tens of thousands" of suggestions from women who wanted "a straighter, female-friendly version" of the application.
Like the current Grindr app, the new service will locate potential dates in a user's area, based on GPS data from the user's smartphone. Users will also be able to view other members' profiles, photos and stats. But, Simkhai said, a female-oriented service will be more robust.
"Grindr was made for a man. If we are going to bring women in to this we have to do things differently," Simkhai told The Guardian. "For a straight woman, a guy who is 400ft away from her? So what. It happens all the time. We have got to provide more [...] Grindr is very photo-centric. Women obviously want to see someone that they might find attractive, but they need to know more than that."
Grindr's next iteration, unofficially named "Project X," will accept gay, lesbian, bisexual and other users, in addition to heterosexual females. Simkhai hopes to launch "Project X" soon, though a firm date has yet to be announced.
Grindr is currently available for iPhone and BlackBerry devices, and will soon be available on other platforms, including Android, Windows and more.
Visit The Guardian to read more about the upcoming Grindr app.