On Tuesday, JetBlue debuted their first co-branded airplane: An "I Heart New York" A320. The airline teamed up with New York State's tourism board to promote business and express the company's commitment to their N.Y. headquarters. The logo appears on both sides of the plane's tail.
This isn't the first time an airline has crossed over to use its planes for advertising purposes. Virgin Blue, the Australian leg of Richard Branson's aviation empire, once had a large razor painted across the plane to promote the Gillette Mach 3, and a large Bvlgari watch once draped itself around an Alitalia plane in the 1990s, among many other examples (Frodo on an Air New Zealand plane anyone?). The Huffington Post's own blogger Doug Lansky wrote a post about the worst airline paint jobs (though not pure advertising, the examples were still pretty atrocious).
The question remains, though: Is this type of advertising helpful or even fiscally responsible--how many people can see the ads in the skies anyway?--or far too self-promotional? Even more, is it just tacky?
You be the judge. Check out some of the more garish versions below and let us know what you think.