The folks at "Thought You Knew" are back with another calendar, aimed at flouting gender stereotypes in the bicycling community -- and showing off some good-looking bikers at the same time.
This time around, though, they're showing off the gents.
Around Christmastime last year, TyK released a calendar of pin-up ladies on their bicycles. "We can be smart and sexy, and that sexiness can take on a whole lot more forms than just lipstick and heels," Chicago-based entrepreneur Alexis Finch said of that project.
All proceeds from the calendar sales go to benefit the Chicago Women's Health Center.
Finch started Thought You Knew out of frustration with the way that women were treated in bike shops -- either as floozies with no knowledge of the gears, or "mechanically savvy but asexual."
With this latest calendar, just in time for Valentine's Day, the group is putting out its "Thought You Knew/Better" calendar featuring male cyclists.
"Just as women are forced to cope with media imposed stereotypes of sexuality, men have increasingly been assailed with gender-based expectations," the organization's website reads. "TyK/B puts the gents of Chicago's cycling scene in front of the camera to see just what it takes to create the realities they're pressured to live up to."
This year's TyK/B calendar features the gents posing in posters from classic '80s TV shows. If you like what you see, head to their website to buy a calendar: a perfect gift for a bike lover on Valentine's Day, and for women's health in the city.