Borders Books: Documenting Its Fall Through Its E-Mail Newsletters

02/10/2011 04:53 pm ET | Updated May 25, 2011
  • LIZ COLVILLE thoughtcatalog.com

There was a brief period when I chose to believe that the cheapest way to buy a book was to go in a Borders bookstore and pay for one with a coupon, an outrageously good deal of a coupon that seemed to appear in my inbox in a slightly different form every day: 30 percent off bestsellers one day; 50 percent off any one book the next.

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