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Meg Whitman Campaign Spending: Meg Lost, But Payday Was Sweet For Many

Meg Whitman Campaign Spending

First Posted: 02/10/11 06:32 PM ET Updated: 05/25/11 07:30 PM ET

This story comes courtesy of California Watch.

By Lance Williams

The candidate was poised, motivated and smart as a whip. She had an impressive resume, influential supporters and unlimited resources.

In the end, none of it mattered. Meg Whitman's Republican campaign for governor stalled over such issues as her alleged involvement in insider Wall Street stock deals and her alleged failure to pay her illegal-immigrant housekeeper.

It must have been frustrating indeed for the political professionals who ran the campaign. Whitman for Governor began with great promise, but it ended with a GOP official glumly declaring, "The Republican brand in this state is death."

On the other hand, payday was sweet.

The final campaign finance report filed by the former eBay CEO and novice politician itemized $177 million of payments from the most expensive campaign in California history. However ineffective Whitman proved in making her case against Democrat Jerry Brown, her campaign spread the wealth -- including $144 million of Whitman's own fortune -- to about 700 vendors, consultants and aides, records show.

California Watch last took a look at her campaign spending on Election Day. Here's a final update:

Overall, Whitman shelled out $1 for every 25 cents spent by Brown.

Smart Media Group, the Virginia-based company that booked Whitman's barrage of television spots, billed an astonishing $118 million -- more than double what Brown spent on his entire campaign. Most of that money was passed through to television stations.*

Other Whitman payouts were hefty as well. Republican campaign strategist Scott Howell was paid $5.5 million. The corporate jets of ACM Aviation cost $1.1 million. The campaign staff was well compensated: campaign manager Jill Hasner ($948,000); senior adviser Jeff Randle ($550,000); finance director Sara Myers ($439,438); deputy campaign managers W. Todd Cranney ($389,000) and Tucker Bounds ($324,572.)

In all, 21 vendors were paid more than $500,000 each. Here they are, from the secretary of state's office:

The single biggest check written by the campaign was $7,745,894, to Smart Media, on Oct. 10.

On that day the campaign was in meltdown as Whitman tried to fend off accusations that she had known the truth about her Mexican housekeeper's immigration status when she hired her nine years before.

In sum, Whitman spent more than $1 million on professional services, including accounting, and she kept the bookkeepers busy. The campaign wrote 35 separate checks of $1 million each -- all of them to Smart Media -- among more than 7,500 other itemized transactions.

On 20 different occasions, Whitman spent more than $3 million in a single day. On 20 other occasions, the campaign spent between $1 million and $3 million in a single day.

The campaign wrote more than 450 checks of $100 or less -- the smallest, $2.10, to Stevens Creek Office Supplies in San Jose in May 2009.

On Nov. 22, a campaign consulting firm called On the Ground Strategies billed Whitman $5, $8.76, $9, $12 and $40 for travel, lodging, meals or office expenses.

The items were among $4.11 million in bills that Whitman paid after losing the election.

*This sentence was added to the original version for clarity.

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COMMUNITY PUNDITS
verycold 08:46 AM on 02/11/2011
I personally do NOT support the excessive spending we are seeing in the past couple years for many candidates including the last presidential run.  I do NOT support beginning these campaigns so early either as we are now seeing.  There is barely a break anymore before elected officials begin begging for money. 

Brown didn't have to spend his money because he had name recognition and  Read More...
HUFFPOST SUPER USER
sloreader
writ this down
02:21 AM on 02/12/2011
Business people only make smart investments, right Meg?
HUFFPOST SUPER USER
Cleverboots
10:00 PM on 02/11/2011
My goodness! And I thought it was all those shots of Tequila!
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HUFFPOST SUPER USER
jerryfromcalifornia
I can't get past mods
07:45 PM on 02/11/2011
Money well spent, Meg.
HUFFPOST SUPER USER
sloreader
writ this down
02:23 AM on 02/12/2011
Give her props for aiding a sagging economy in CA. Whatcha gonna run for next time Meg?
HUFFPOST SUPER USER
Raymond Rees
05:43 PM on 02/11/2011
The people of California are so lucky that Manly-Looking Whitman did not win.
04:53 PM on 02/11/2011
A vanity campaign.
HUFFPOST SUPER USER
mansterEZ
searching for secular humanist fact-based truth
04:51 PM on 02/11/2011
Her 'baggage' finally caught up to her and most of the voters in Cali saw through the facade of illusion. Bloomberg and her billionaire buddies stuck by her side, but it wasn't enough. JB is just a much better politician. She really don't pay any taxes so this is a way for her to give back to society that has treated her sooo well. Now she on the board of HP. Time to explore other alternatives.
04:49 PM on 02/11/2011
She may be highly intelligent, but I am surprised that anyone ever thought she really was "marketable" in California for any high level elected position. Did anyone ever think to ask her if she even bothered to vote in prior elections? How about her plan to go from business exec straight to the governor's office? How about the many people who have used eBay for years and know the changes she helped bring about? Meg Whitman was a white, rich female - and apparently that was supposed to win voters over somehow, despite her very obvious real agenda. California voters realized they made a bad mistake in Arnold and weren't going to repeat it again so soon.
HUFFPOST SUPER USER
sloreader
writ this down
02:24 AM on 02/12/2011
She knew all of that and more was going to come back at her during the election but the ego....
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HUFFPOST SUPER USER
Bibulus
On my way back from Hawaii with the long-form bio
04:47 PM on 02/11/2011
Poor, poor Veruca Salt.

...sorry we had to throw you down the garbage chute but thanks for the "stimulus" along the way.
Maybe start with dog-catcher first to get your feet wet babe.
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HUFFPOST SUPER USER
guntotinganglion
04:40 PM on 02/11/2011
I know she's supposed to be "smart as a whip" but dropping this kind of money for a job that pays $173,987 a year, and then not getting elected, shows a woman who appears to be more ego than intelligence. I figure it would take over 800 years to recoup the cost of winning that position!...and that only includes what came out of her personal fortune (144 million).

What did she really hope to gain by becoming Governor of California? It could only be power...in buckets! How much power did she really expect to gain for that amount?
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tbsa
Romney = Serial liar
04:53 PM on 02/11/2011
I don't think she is all that smart. I too wonder what she hoped her successful candidacy would purchase. All I know is I am really glad she lost. It does my heart good to know she parted with so many millions in the process.
DianneinCA
running forward, laughing...
07:39 PM on 02/11/2011
She may or may not be "smart as a whip" but she has NO common sense.
HUFFPOST SUPER USER
Donald
04:37 PM on 02/11/2011
A campaign strategist who got paid $5.5 million to lead his client into a political cul-de-sac? Nice work if you can get it.
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HUFFPOST SUPER USER
artistdavid
The artist
04:36 PM on 02/11/2011
WHAT A LYING,BIGOTED, LOSER SHE WAS.
HUFFPOST SUPER USER
sloreader
writ this down
02:25 AM on 02/12/2011
is?
04:35 PM on 02/11/2011
I don't get it. The title implies that Whitman got some sort of money for running. Its misleading.
This user has chosen to opt out of the Badges program
04:37 PM on 02/11/2011
Unless she owns stock in any of those firms
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tbsa
Romney = Serial liar
04:59 PM on 02/11/2011
It implies the state got money.
HUFFPOST SUPER USER
CarmenIbanez
My micro-bio is empty.
04:31 PM on 02/11/2011
Sure makes it seem like her business savvy isn't so savvy.
04:26 PM on 02/11/2011
She paid her strategist for what......being completely wrong about everything......
HUFFPOST SUPER USER
sloreader
writ this down
02:26 AM on 02/12/2011
That's what the bonuses were for!
This user has chosen to opt out of the Badges program
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WryAwry
Hating haters since '55
04:13 PM on 02/11/2011
unphoaquinebelievable.