02/14/2011 02:30 pm ET | Updated May 25, 2011

Doughnut Plant Now Open at Hotel Chelsea

For the best doughnut shop in NYC, you have to go to Greenpoint, where Peter Pan sells the doughnuts that Tina Fey wants to get nasty with. But in Manhattan, the doughnut crown rests on the shiny dome of Mark Isreal, who started making doughnuts 16 years ago in the basement of a Lower East Side tenement. On the back wall of his second Doughnut Plant location, which opened this morning off the lobby of the Hotel Chelsea, a giant wall of video screens plays clips of Isreal's illustrious doughnut history, including an excerpt of a PBS documentary from the early-'90s, showing a young Isreal delivering his popular doughnuts by bike. He's come a long way, and says his next stop is Washington, DC.

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